👋 I'm Hugh Tran.
I connect data, systems, and people.

👋 I'm Hugh Tran.
I connect data, systems, and people.

Building the workflows and insights that power smarter decisions and measurable results. I partner closely with sales, marketing, and product teams to turn complex problems into clean, scalable solutions.

My Projects

These projects showcase how I use customer and product data to build automated workflows, optimize processes, and drive measurable efficiency and business impact.

Lead lifecycle

Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

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Lead lifecycle

Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

See the project

Phone Reminders

Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

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Phone Reminders

Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

See the project

Lifecycle engagement

Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

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Lifecycle engagement

Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

See the project