👋 I'm Hugh Tran.
I connect data, systems, and people.

Building the workflows, processes, and insights that power smarter decisions and measurable results. I partner closely with sales, marketing, and operations teams to identify where things break down and turn complex problems into clean, scalable solutions.

My Projects

These projects showcase how I use data to build automated workflows, optimize processes, and drive measurable efficiency and business impact.

Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

See the project

Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

See the project

Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

See the project

Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

See the project

Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

See the project

Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

See the project

👋 I'm Hugh Tran.I connect data, systems, and people.